Simple Statistics:
-By 2019, global consumer Internet video traffic will account for 80% of all consumer Internet traffic. (Source: SmallBizTrends)
– Facebook generates 8 billion video views on average per day. (Source: Social Media Today)
– Decisions to buy are expedited by 72% when video is used. (Source: The Wharton School of Business Studies)
– 1/3 of all online activity is spent watching video.
– 55% of people watch videos online everyday. (Source: Digital Information World)
– YouTube reports mobile video consumption rises 100% every year. (Source: Hubspot)
– Videos that are 15 seconds or shorter are shared 37% more often than those that last between 30 seconds and 1 minute. (Source: Jun Group)
Some Ideas:
- Keep the video under 2 minutes long if possible. Although people love to watch video, attention spans are getting shorter.
- Put yourself, or an employee on camera, or even create voice over. It gives a personal touch to your video that cannot be matched by just showing footage.
- Show something that the public doesn’t usually see. Go behind the scenes. Inform. TELL A STORY.
- Think of your video as less of an advertisement and more of a short documentary. Don’t blast your audience with information about a product or a service like an infomercial, but show them why your business is best or why they should buy your product. Do it indirectly.
- Tell people about your business. Keep it personal.
- Create something that you yourself would love to watch. Always remember most web surfers judge a website within the first few seconds. Having a high-quality video can be the difference between the person staying and looking at what you have to offer and searching for another site.